salt & pictures - Filmproduktion Düsseldorf

Sharing some behind-the-scenes and candid moments from our recent TVC for REWE, created in collaboration with the Castenow agency.

Using freehand camerawork, we aimed to capture authentic portraits of REWE employees, seamlessly transitioning through different departments—from warehouse and logistics to the shop shelves. This dynamic approach helped bring a natural, immersive feel to the storytelling.

A big thank you to the crew for their professionalism, playfulness, and great energy throughout the production! Watch the final outcome here.