salt & pictures - Filmproduktion Düsseldorf

A two-day production in the LED studio, bringing the TVC for SEB World to life. With this project, we ventured into new creative territory by incorporating virtual production. The ability to switch between multiple locations with just a few clicks—while maintaining realistic reflections on the client’s furniture—was a game-changer.

During the shoot, we transformed the LED studio into inviting living spaces. Staying true to SEB World’s signature design ethos, we maintained a clean, minimalistic aesthetic while introducing playful, seamless transitions.

In the making-of video, we take you behind the scenes of the set design process and reveal some of the camera tricks used to create those effortless transitions. You can watch the film here.