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On the Road for KIA

Riding waves, driving change.

A synergy that describes KIAs EV6 for which we produced a portrait of surfer Finn Springborn, who combines the exhilaration of surfing with sustainable living - and driving. We follow him as he rides waves in „cold Hawaii“ a famous surfing location in Denmark, and as he drives around in his fully electric KIA EV6. A metaphor that challenges us to ride the waves of change towards a greener future.

You can watch the film here.

Salt and Pictures