Salt and Pictures Logo
  • Client

    KIA

  • Director

    Wilhelm Schulz

  • DOP

    Johannes Müller

  • Agency

    ERROR

Waves of Inspiration

  • Client

    KIA

  • Director

    Wilhelm Schulz

  • DOP

    Johannes Müller

  • Agency

    ERROR

Riding waves, driving change. The connection between sustainability and mobility in surf culture was our main theme in the branded entertainment spot for the new KIA EV6. Together with the agency ERROR, we developed a brand story concept that features the professional surfer Finn Springborn.

In addition to an atmospheric trailer in which the KIA is seamlessly embedded in Finn's surf trips, a longer story format was created for which we accompanied Finn for several days.

You can find the BTS here.