Salt and Pictures Logo
  • Client

    McDonald's

  • Agency

    CASTENOW

  • Director

    Lennart Neumann

  • DOP

    Jens Wirtzfeld

Wähle dein Team!

  • Client

    McDonald's

  • Agency

    CASTENOW

  • Director

    Lennart Neumann

  • DOP

    Jens Wirtzfeld

As part of an e-sports advertising clip for McDonald's Germany, a branch was turned into an e-sports playground. With the aim of employer branding, McDonald's was to become interesting for gaming fans as a particularly team-oriented employer. On a visual level, we are moving in the real world of a McDonald's restaurant - in terms of content, in the gaming world.

The message: If the skills - known as "Ultimates" in e-sports jargon - of the team members fit together well, you not only win at Dota2 and the like, but also at work.

We were involved in the conception of the commercial from the very beginning and accompanied the entire process together with the agencies CASTENOW and Jung von Matt Sports.