salt & pictures - Filmproduktion Düsseldorf

As part of an e-sports advertising clip for McDonald's Germany, a restaurant was transformed into an e-sports playground. With the aim of employer branding, McDonald's was positioned as an attractive, team-oriented employer for gaming fans. On a visual level, we are moving in the real world of a McDonald's restaurant - in terms of content, we're in the gaming world.

The message: If the skills - known as "Ultimates" in e-sports jargon - of the team members fit together well, you not only win at League of Legends and the like, but also at work.

We were involved in the conception of the commercial from the very beginning and accompanied the entire process together with the agencies CASTENOW and Jung von Matt Sports.