Salt and Pictures Logo
  • Client

    Vaillant

  • Agency

    BUTTER. GmbH

  • Director

    Lennart Neumann

  • DOP

    Severin Strauß

The Sign

  • Client

    Vaillant

  • Agency

    BUTTER. GmbH

  • Director

    Lennart Neumann

  • DOP

    Severin Strauß

Together with the creative agency BUTTER. GmbH from Düsseldorf, we produced the TVC for the major Vaillant campaign "The Sign".

The heating market is facing one of the biggest upheavals of all time. For Vaillant, this was the moment to launch the biggest campaign in the company's history. The campaign made use of the "V" symbol, which can be found in many of TVC's motifs.

You can find the BTS here.