Client
Vaillant
Agency
BUTTER. GmbH
Director
Lennart Neumann
DOP
Severin Strauß
Vaillant 'The Sign'
Client
Vaillant
Agency
BUTTER. GmbH
Director
Lennart Neumann
DOP
Severin Strauß
Together with the creative agency BUTTER. GmbH from Düsseldorf, we produced the TVC for the major Vaillant campaign "The Sign".
The heating market is facing one of the biggest upheavals of all time. For Vaillant, this was the moment to launch the biggest campaign in the company's history. The campaign made use of the "V" symbol, which can be found in many of TVC's motifs.