Salt and Pictures Logo
  • Client

    Douglas

  • Photographer

    Arya Shirazi

  • Director

    Dennis Adams

  • DOP

    Lennart Neumann

Douglas 'Salon Hair'

  • Client

    Douglas

  • Photographer

    Arya Shirazi

  • Director

    Dennis Adams

  • DOP

    Lennart Neumann

The Douglas Salon Hair range was expanded to include the new Volume & Strength line with four products. The new photos and the new commercial had to match the previous Repair & Smooth series commercial, but at the same time create their own identity.

In terms of narrative, we created two visual worlds, each representing Volume and Strength.

Photographer Arya Shirazi shot the photos for the product range to accompany the moving image.