For the launch of the new whitening toothpastes "Shine On" of the PERLWEISS brand, we took over the TV spot production in cooperation with the creative agency PBL MILK. In addition to the 20s TVC, an additional 10s Tag On spot was produced. The tonality of the new brand "Shine On" is youthful, fresh and colourful. For this purpose, different pastel-coloured backgrounds were used in our studio production, in front of which the actors performed. The light setting was correspondingly bright and friendly - "Beauty Light".
Fette Pharma AG