Online Commercial Spot

As part of an e-sports advertising clip for McDonalds Germany, a branch became an e-sports playground. With the goal of employer branding, McDonald's was to become interesting for gaming fans as a particularly team-oriented employer. On the visual level we move in the real world of a McDonald's restaurant - in terms of content in the gaming world.

The message: If the skills - called "ultimates" in e-sports jargon - of the team members go well together, you win not only in Dota2 and Co, but also in your job.

We were involved in the conception of the spot from the very beginning and accompanied the entire process together with the agencies CASTENOW and Jung von Matt Sports.