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ONLINE CONTENT
LENA "DENIM"
Lena's individual spot features her and her "Denim" sneaker. The quietest, most thoughtful of our spots - but still full of energy and confidence.
LISA "REFLECTIVE"
Lisa's individual story is also quieter, more personal and more thoughtful than "Going our Way". But interpreted a little differently than Lena's.
"GOING OUR WAY"
The main spot of the moving image productions, which featured the "community-made" sneaker of the two girls. It's about creativity, joie de vivre, fun.
LISA & LENA
LISA & LENA
The two successful influencers Lisa & Lena have become famous with the Tik-Tok lips Syncs. That world is behind them and today they act as advertising agents for many well-known brands - now also for Buffalo Boots. With the help of their followers on Instagram, the two were allowed to design and develop their own shoe together. Each of them still has their own shoe that reflects their personality.
"GOING OUR WAY" is the main spot that features the community-made sneaker of the two girls. It is about creativity, joie de vivre, fun and about two young women on their "way" to becoming adults.
POST PRODUCTION
All spots were produced as working 16:9, as well as 4:5 and 9:16 versions. The spots will be aired on different social platforms.
The joint spot "GOING OUR WAY" was handmade by a motion designer with a classic cartoon scribble and then integrated into the video. The "LIKE" spot is honest, natural and restrained in its sound design. "REFLECTIONS" is dynamic, focused and close. The colour scheme of the two individual spots is adapted to the design of the two shoes. The colour scheme of the spot is reflected in the details of the shoes.
Customer
Buffalo Boots GmbH
Production
salt & pictures GmbH
Concept
Denise Leichter
Photographer
Frederic Fish
WATCH TRAILER
