LANDGARD

Campaign film

The producers' cooperative "Landgard" unites producers of plants and flowers in Europe in order to sell at competitive prices to large traders and retail chains. Under the overarching, perennial claim "1000 Good Reasons for Flowers and Plants", different promotional activities are initiated each year.

One of these measures is an annual calendar for 2022, which will feature 12 different types of plants with different colours in 12 print motifs. This photo series is to be extended by 12 15-second films that will be played on social media.