CHICKEN IN 3 STEPS

CHICKEN IN 3 STEPS

How can you get your chicken more easily than through KFC Delivery?
Namely not at all. Just order, wait, and enjoy for a really long time. Three steps to ultimate chicken enjoyment. And it's exactly these three steps that we've come up with together with the creative agency BUTTER.
Each video starts with the three KFC brand stripes. Within the three strips we show the different phases of the ordering process: ordering, preparation/delivery and handover. The protagonists within the strips interact with each other.
The campaign was photographed by Jules Esick. We focused on very authentic, cool and imperfect moments.