The Douglas Salon Hair series was expanded to include the new line: Volume & Strength with four products. The new photos and the new spot had to match the previous spot for the Repair & Smooth series, but at the same time create an identity of their own.
Narratively, we created two visual worlds here, representing Volume and Strength, respectively.
Accompanying the moving image, photographer Arya Shirazi shot the photos for the product series.
salt & pictures GmbHWATCH VIDEO